Developing Quality Printed Materials

There are three products we will discuss during this call:

Open House Flyers

 Link: www.openhouseflyers.net (if ten buy each gets a $200 discount)

OSI Express has developed a software platform that helps you create professional, co-branded mortgage flyers and open house flyers. Your loan scenarios are automatically imported into mortgage flyers. The most amazing aspect of this software is that it allows you to setup real estate agents and builders with photos and logos, which are resized for you (no need to crop). You can create co-branded marketing materials yourself or provide software to your referral sources without incurring additional fees.

You can see a complete getting started tour at http://www.openhouseflyers.net/videos/getting_started.asp.

This software will even create co-branded net sheets for sellers!

Prospects PLUS ME

Link: www.prospectsplus.com (but contact Mark for discount on purchase)

This software title comes with dozens of templates including personal ads, lead masters, flyers, brochures and postcards. I produced 10-12 loans monthly advertising in Homes and Land magazine (throughout FL). There is no more efficient place to advertise (cost-per-impression) than Homes Magazine. Think about it: Who reads a Homes Magazine? Buyers, FSBO's and real estate agents. Who else do you want to communicate with? It's a total TARGET market. The trick is to run ads that create IMPACT. Each personal ad template is designed with headers that will grab the reader's attention and hold it throughout the body copy.

Targeted personal brochures in fifteen minutes! Seventeen brochure combinations that print full color from your ink jet printer. Change your photo as often as you like. Import company logos. Place e-mail and web addresses. Now you can have an entire arsenal of personal brochures in a matter of minutes. You don't have to be at the mercy of a graphic artist or a commercial printer. You have the flexibility to print as many or as few FULL COLOR targeted high quality personal brochures as you like.

Over 75 personalized powerful postcards that are direct, credible, innovative and creative. Prospects Plus prints your cards and fulfills your mailing from its Bradenton location. You can also print them in full color right from your printer. Using postcards is a superior, efficient and powerful way to communicate your marketing message to buyers, FSBO’s and real estate agents. All Cards can have your photo in full color.

Constant Contact

Link: http://www.tkqlhce.com/click-2344598-2832194 (ordering from this link credits my affiliate account)

With Constant Contact you can quickly create professional-looking email campaigns that grab attention and help you build successful, lasting relationships with customers and referral partners. The Email Campaign Wizard guides you through the process:

Let’s look at the template choices:

Once you select your template customize your piece (not shown is the page to edit your page preferences, such as reminder block):

Constant Contact also has all the tools you need to build your email list. With a Join My List sign-up box for your website, a customizable sign-up form, and a Forward-to-a-Friend option you can easily add new recipients to your list:

The secret to successful mailings is in properly setting up your lists (or groups). Selecting who receives your emails is easy:

You can easily manage the lists or groups that you create:

Constant Contact's real-time email tracking and reporting lets you know—within minutes of sending your email campaign – who opened, which links generated the most interest, and who clicked on each one. You'll also find out how many emails were delivered, as well as which addresses bounced and why. Having this valuable information will help you to determine your contacts' interests, the best day and time to send, how your list is growing, and much more:

Benefits from Using Constant Contact

Free Resources

FNMA Flyers (about 25 templates featuring Expanded Approval, Affordable, 40 year and MyCommunity Mortgage products)

Freddie Mac Flyers (four customizable campaigns including 15 templates)

Postcard Mania (free report and newsletter)

Option One (lots of stuff here - check with your favorite lender as they usually offer some free marketing materials)

GetResponse (autoresponders enable you to send the same e-mail campaign to someone regardless of when he or she subscribes; when you don't need real time you need an autoresponder - free trial account for a limited time)

The Future of Printing

Memjet.com (the future of printing is coming in Spring 2008)